Puma Super Mario

Puma Super Mario

This project involved the creation of a dynamic digital billboard campaign for Puma's collaboration with the Super Mario franchise. The goal was to translate the vibrant, nostalgic, and action-packed world of Super Mario onto a large-scale, high-impact digital format. As a Digital & Art Director, I was responsible for the overall creative vision, design, and execution of the campaign assets.

This project involved the creation of a dynamic digital billboard campaign for Puma's collaboration with the Super Mario franchise. The goal was to translate the vibrant, nostalgic, and action-packed world of Super Mario onto a large-scale, high-impact digital format. As a Digital & Art Director, I was responsible for the overall creative vision, design, and execution of the campaign assets.

This project involved the creation of a dynamic digital billboard campaign for Puma's collaboration with the Super Mario franchise. The goal was to translate the vibrant, nostalgic, and action-packed world of Super Mario onto a large-scale, high-impact digital format. As a Digital & Art Director, I was responsible for the overall creative vision, design, and execution of the campaign assets.

Client

Puma

Year

2022

Category

Branding

Research

Research

The brief was to design a series of billboards that celebrated the fusion of two iconic brands: Puma's sportswear and Super Mario's gaming universe. The key objectives were to generate excitement, drive in-store traffic, and capture the playful essence of the collaboration. The visuals had to be immediately recognizable, highly engaging, and optimized for large-scale outdoor displays, ensuring they were impactful to both pedestrians and passing motorists.

The brief was to design a series of billboards that celebrated the fusion of two iconic brands: Puma's sportswear and Super Mario's gaming universe. The key objectives were to generate excitement, drive in-store traffic, and capture the playful essence of the collaboration. The visuals had to be immediately recognizable, highly engaging, and optimized for large-scale outdoor displays, ensuring they were impactful to both pedestrians and passing motorists.

Research

The brief was to design a series of billboards that celebrated the fusion of two iconic brands: Puma's sportswear and Super Mario's gaming universe. The key objectives were to generate excitement, drive in-store traffic, and capture the playful essence of the collaboration. The visuals had to be immediately recognizable, highly engaging, and optimized for large-scale outdoor displays, ensuring they were impactful to both pedestrians and passing motorists.

Design

Design

My design approach was to create a bold, graphic style that seamlessly blended Puma's athletic aesthetic with the whimsical world of Super Mario. I used a strong, saturated color palette inspired by the game's classic visuals. Key design decisions included:

  • High-Contrast Imagery: I placed the products against simple, clean backgrounds to make them stand out.

  • Dynamic Composition: I used elements like animated coins, jumping mushrooms, and vibrant stars to add a sense of movement and energy to the static billboards.

  • Strategic Typography: I selected a blocky, impactful font to ensure the campaign's message was easy to read from a distance.

My design approach was to create a bold, graphic style that seamlessly blended Puma's athletic aesthetic with the whimsical world of Super Mario. I used a strong, saturated color palette inspired by the game's classic visuals. Key design decisions included:

  • High-Contrast Imagery: I placed the products against simple, clean backgrounds to make them stand out.

  • Dynamic Composition: I used elements like animated coins, jumping mushrooms, and vibrant stars to add a sense of movement and energy to the static billboards.

  • Strategic Typography: I selected a blocky, impactful font to ensure the campaign's message was easy to read from a distance.

Design

My design approach was to create a bold, graphic style that seamlessly blended Puma's athletic aesthetic with the whimsical world of Super Mario. I used a strong, saturated color palette inspired by the game's classic visuals. Key design decisions included:

  • High-Contrast Imagery: I placed the products against simple, clean backgrounds to make them stand out.

  • Dynamic Composition: I used elements like animated coins, jumping mushrooms, and vibrant stars to add a sense of movement and energy to the static billboards.

  • Strategic Typography: I selected a blocky, impactful font to ensure the campaign's message was easy to read from a distance.

Development

Development

The digital assets were developed using professional design software, with a focus on high resolution and file optimization for digital billboards. I created a range of static and animated designs, ensuring each one was perfectly sized and formatted for different digital display specifications. The work involved meticulous attention to detail to guarantee color accuracy and sharpness on large screens.


The digital assets were developed using professional design software, with a focus on high resolution and file optimization for digital billboards. I created a range of static and animated designs, ensuring each one was perfectly sized and formatted for different digital display specifications. The work involved meticulous attention to detail to guarantee color accuracy and sharpness on large screens.


Development

The digital assets were developed using professional design software, with a focus on high resolution and file optimization for digital billboards. I created a range of static and animated designs, ensuring each one was perfectly sized and formatted for different digital display specifications. The work involved meticulous attention to detail to guarantee color accuracy and sharpness on large screens.


Concept

Concept

The core concept for this campaign was "Level Up Your Style." This idea played on the gaming term "level up" to create a powerful metaphor for personal progress and empowerment, linking Puma's brand to the aspirational journey of a gamer. The visuals were designed to evoke a feeling of nostalgia and excitement, encouraging the audience to "collect" the Puma x Super Mario gear as a way to "level up" their own fashion and lifestyle.

The core concept for this campaign was "Level Up Your Style." This idea played on the gaming term "level up" to create a powerful metaphor for personal progress and empowerment, linking Puma's brand to the aspirational journey of a gamer. The visuals were designed to evoke a feeling of nostalgia and excitement, encouraging the audience to "collect" the Puma x Super Mario gear as a way to "level up" their own fashion and lifestyle.

Concept

The core concept for this campaign was "Level Up Your Style." This idea played on the gaming term "level up" to create a powerful metaphor for personal progress and empowerment, linking Puma's brand to the aspirational journey of a gamer. The visuals were designed to evoke a feeling of nostalgia and excitement, encouraging the audience to "collect" the Puma x Super Mario gear as a way to "level up" their own fashion and lifestyle.

  • More Works More Works

  • More Works More Works

MBUSO BAM

MBUSO BAM

MBUSO BAM

MBUSO BAM

©2025 MBUSO BAM

Go Back To Top

©2025 MBUSO BAM

Go Back To Top