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06:36

Ascia Premium spirits

Ascia Premium spirits

I led the brand identity and packaging design for Ascia Premium Spirits, a new luxury gin brand. The goal was to create a refined identity that would appeal to discerning consumers by blending Mediterranean tradition with a modern, sophisticated aesthetic.

I led the brand identity and packaging design for Ascia Premium Spirits, a new luxury gin brand. The goal was to create a refined identity that would appeal to discerning consumers by blending Mediterranean tradition with a modern, sophisticated aesthetic.

I led the brand identity and packaging design for Ascia Premium Spirits, a new luxury gin brand. The goal was to create a refined identity that would appeal to discerning consumers by blending Mediterranean tradition with a modern, sophisticated aesthetic.

Client

Ascia Premium spirits

Year

2024

Category

Branding

Research

Research

The brief was to develop a visually compelling identity that communicated exclusivity and cultural roots. We conducted research into traditional Mediterranean craftsmanship, luxury packaging, and heritage distilling to inform the brand's design ethos and ensure the final product resonated with its target market.

The brief was to develop a visually compelling identity that communicated exclusivity and cultural roots. We conducted research into traditional Mediterranean craftsmanship, luxury packaging, and heritage distilling to inform the brand's design ethos and ensure the final product resonated with its target market.

Research

The brief was to develop a visually compelling identity that communicated exclusivity and cultural roots. We conducted research into traditional Mediterranean craftsmanship, luxury packaging, and heritage distilling to inform the brand's design ethos and ensure the final product resonated with its target market.

Design

Design

I focused on a premium and minimalist design. The approach integrated key visual elements, including metallic foil accents, clean typography, and subtle Mediterranean textures. These elements were combined with tactile finishes like embossing to create a sense of quality and craftsmanship, enhancing the overall user experience.

I focused on a premium and minimalist design. The approach integrated key visual elements, including metallic foil accents, clean typography, and subtle Mediterranean textures. These elements were combined with tactile finishes like embossing to create a sense of quality and craftsmanship, enhancing the overall user experience.

Design

I focused on a premium and minimalist design. The approach integrated key visual elements, including metallic foil accents, clean typography, and subtle Mediterranean textures. These elements were combined with tactile finishes like embossing to create a sense of quality and craftsmanship, enhancing the overall user experience.

Development

Development

I developed a cohesive branding system that was adaptable for both local and export markets. This included designing bottle labels, secondary packaging, and various brand collateral. The design was structured to meet regulatory requirements while maintaining its visual impact.

I developed a cohesive branding system that was adaptable for both local and export markets. This included designing bottle labels, secondary packaging, and various brand collateral. The design was structured to meet regulatory requirements while maintaining its visual impact.

Development

I developed a cohesive branding system that was adaptable for both local and export markets. This included designing bottle labels, secondary packaging, and various brand collateral. The design was structured to meet regulatory requirements while maintaining its visual impact.

Concept

Concept

The guiding concept for this project was “Modern Heritage.” The brand identity was created to be grounded in historical craftsmanship while showcasing a contemporary elegance. This approach successfully positions Ascia as an authentic brand that appeals to modern premium spirit lovers.

The guiding concept for this project was “Modern Heritage.” The brand identity was created to be grounded in historical craftsmanship while showcasing a contemporary elegance. This approach successfully positions Ascia as an authentic brand that appeals to modern premium spirit lovers.

Concept

The guiding concept for this project was “Modern Heritage.” The brand identity was created to be grounded in historical craftsmanship while showcasing a contemporary elegance. This approach successfully positions Ascia as an authentic brand that appeals to modern premium spirit lovers.

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More Works More Works

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