Mbuso Bam

Research

The project was born out of the national lockdown that began on March 23, 2020. The brief was to create a brand identity that was both trustworthy and hopeful, providing a sense of security and freedom that was lost during this period. The design needed to be clean, clear, and reassuring, communicating efficacy and reliability to a nationwide audience.

Research

The project was born out of the national lockdown that began on March 23, 2020. The brief was to create a brand identity that was both trustworthy and hopeful, providing a sense of security and freedom that was lost during this period. The design needed to be clean, clear, and reassuring, communicating efficacy and reliability to a nationwide audience.

Design

My design approach focused on clarity and a positive, reassuring message. The packaging design was simple and direct, ensuring that key information, such as the 70% alcohol content, was immediately visible. The visual identity was built to be easily recognizable and to instill a sense of trust in consumers during a time of great uncertainty.

Design

My design approach focused on clarity and a positive, reassuring message. The packaging design was simple and direct, ensuring that key information, such as the 70% alcohol content, was immediately visible. The visual identity was built to be easily recognizable and to instill a sense of trust in consumers during a time of great uncertainty.

Development

I developed both the physical packaging design and the digital landing page. The landing page was created to serve as a direct-to-consumer platform where customers could easily purchase the product. This required a user-friendly interface that streamlined the buying process. The development process focused on creating a cohesive brand experience across both physical and digital touchpoints.

Development

I developed both the physical packaging design and the digital landing page. The landing page was created to serve as a direct-to-consumer platform where customers could easily purchase the product. This required a user-friendly interface that streamlined the buying process. The development process focused on creating a cohesive brand experience across both physical and digital touchpoints.