Mbuso Bam

Research

The primary brief was to create a seamless and intuitive digital experience for The Unlimited's users. The challenge was to make insurance products—which can often feel complicated—digestible and accessible. The design needed to promote current campaigns, highlight product benefits, and guide users to take action with clear calls to action (CTAs). For the mobile app, the focus was to enhance user interaction while maintaining brand consistency with the website

Research

The primary brief was to create a seamless and intuitive digital experience for The Unlimited's users. The challenge was to make insurance products—which can often feel complicated—digestible and accessible. The design needed to promote current campaigns, highlight product benefits, and guide users to take action with clear calls to action (CTAs). For the mobile app, the focus was to enhance user interaction while maintaining brand consistency with the website

Design

My design approach centered on creating a clean, structured, and visually consistent experience across both the website and the mobile app.

Website: The homepage was designed as a gateway to all key business areas. I used a modular layout to promote campaigns and products and incorporated scroll-triggered messaging for bold brand storytelling. I used visually distinct cards for product categories, which made the information feel digestible and accessible. Filtering options were also included to personalize the user experience. I also highlighted customer testimonials to build social proof.
Mobile App: For the app, I applied a card-based layout to visualize insurance products like bank cards, enhancing readability and providing a sense of familiarity. Key product data was presented in clean, simplified formats to support fast, mobile-first interactions.

My design approach centered on creating a clean, structured, and visually consistent experience across both the website and the mobile app.

Website: The homepage was designed as a gateway to all key business areas. I used a modular layout to promote campaigns and products and incorporated scroll-triggered messaging for bold brand storytelling. I used visually distinct cards for product categories, which made the information feel digestible and accessible. Filtering options were also included to personalize the user experience. I also highlighted customer testimonials to build social proof.
Mobile App: For the app, I applied a card-based layout to visualize insurance products like bank cards, enhancing readability and providing a sense of familiarity. Key product data was presented in clean, simplified formats to support fast, mobile-first interactions.

Design

My design approach centered on creating a clean, structured, and visually consistent experience across both the website and the mobile app.

Website: The homepage was designed as a gateway to all key business areas. I used a modular layout to promote campaigns and products and incorporated scroll-triggered messaging for bold brand storytelling. I used visually distinct cards for product categories, which made the information feel digestible and accessible. Filtering options were also included to personalize the user experience. I also highlighted customer testimonials to build social proof.
Mobile App: For the app, I applied a card-based layout to visualize insurance products like bank cards, enhancing readability and providing a sense of familiarity. Key product data was presented in clean, simplified formats to support fast, mobile-first interactions.

Development

The development of the designs focused on creating assets that would work harmoniously across platforms. I ensured the iconography was consistent between the website and the app to maintain brand continuity and improve navigation clarity. The final outcome was an efficient, visually consistent interface that enhanced the user journey through familiar elements and a simplified structure.

Development

The development of the designs focused on creating assets that would work harmoniously across platforms. I ensured the iconography was consistent between the website and the app to maintain brand continuity and improve navigation clarity. The final outcome was an efficient, visually consistent interface that enhanced the user journey through familiar elements and a simplified structure.