Nando’s Umlilo Rollout

Nando’s Umlilo Rollout

I directed the creative vision for the launch of Nando’s Umlilo sauce—combining dynamic digital content, branded tuk-tuk wraps, and custom merchandise to amplify the spicy essence of the product.

I directed the creative vision for the launch of Nando’s Umlilo sauce—combining dynamic digital content, branded tuk-tuk wraps, and custom merchandise to amplify the spicy essence of the product.

I directed the creative vision for the launch of Nando’s Umlilo sauce—combining dynamic digital content, branded tuk-tuk wraps, and custom merchandise to amplify the spicy essence of the product.

Client

Nando’s

Year

2025

Category

CAMPAIGN

Research

Research

I was commissioned to energize the launch of Nando’s Umlilo sauce—an offering defined by heat, bold flavor, and brand vibrancy. The campaign aimed to extend beyond traditional advertising by incorporating real-world activations and physical brand touchpoints that would amplify Umlilo’s fiery essence.

I was commissioned to energize the launch of Nando’s Umlilo sauce—an offering defined by heat, bold flavor, and brand vibrancy. The campaign aimed to extend beyond traditional advertising by incorporating real-world activations and physical brand touchpoints that would amplify Umlilo’s fiery essence.

Research

I was commissioned to energize the launch of Nando’s Umlilo sauce—an offering defined by heat, bold flavor, and brand vibrancy. The campaign aimed to extend beyond traditional advertising by incorporating real-world activations and physical brand touchpoints that would amplify Umlilo’s fiery essence.

Design

Design

To embody the product’s spicy character, I crafted dynamic visuals that leveraged a rich palette of reds, oranges, and fiery patterns. Bold typography and high-energy compositions were used across all campaign elements to mirror Umlilo’s intense flavor profile.

To embody the product’s spicy character, I crafted dynamic visuals that leveraged a rich palette of reds, oranges, and fiery patterns. Bold typography and high-energy compositions were used across all campaign elements to mirror Umlilo’s intense flavor profile.

Design

To embody the product’s spicy character, I crafted dynamic visuals that leveraged a rich palette of reds, oranges, and fiery patterns. Bold typography and high-energy compositions were used across all campaign elements to mirror Umlilo’s intense flavor profile.

Development

Development

Deliverables included tuk-tuks wrapped in flame motifs and strong imagery, production of branded merch (shirts, pins, posters), and digital assets for social and in-store promotion—ensuring cross-platform unity.

Deliverables included tuk-tuks wrapped in flame motifs and strong imagery, production of branded merch (shirts, pins, posters), and digital assets for social and in-store promotion—ensuring cross-platform unity.

Development

Deliverables included tuk-tuks wrapped in flame motifs and strong imagery, production of branded merch (shirts, pins, posters), and digital assets for social and in-store promotion—ensuring cross-platform unity.

Concept

Concept

I created a highly versatile campaign identity adaptable across digital, print, and experiential formats. Key assets included:

  • Tuk-tuk branding: Wrapped tuk-tuks featuring flame motifs, bold color transitions, and Umlilo logo placement—transforming mobile transports into eye-catching brand ambassadors.

  • Merchandise design: Produced visually compelling merch such as branded shirts, enamel pins, and posters with striking graphics and copy to energize the local fanbase.

  • Digital and print collateral: Adapted the visual style for social media posts, in-store posters, and digital ads, ensuring consistent tone and brand experience across all touchpoints.


I created a highly versatile campaign identity adaptable across digital, print, and experiential formats. Key assets included:

  • Tuk-tuk branding: Wrapped tuk-tuks featuring flame motifs, bold color transitions, and Umlilo logo placement—transforming mobile transports into eye-catching brand ambassadors.

  • Merchandise design: Produced visually compelling merch such as branded shirts, enamel pins, and posters with striking graphics and copy to energize the local fanbase.

  • Digital and print collateral: Adapted the visual style for social media posts, in-store posters, and digital ads, ensuring consistent tone and brand experience across all touchpoints.


Concept

I created a highly versatile campaign identity adaptable across digital, print, and experiential formats. Key assets included:

  • Tuk-tuk branding: Wrapped tuk-tuks featuring flame motifs, bold color transitions, and Umlilo logo placement—transforming mobile transports into eye-catching brand ambassadors.

  • Merchandise design: Produced visually compelling merch such as branded shirts, enamel pins, and posters with striking graphics and copy to energize the local fanbase.

  • Digital and print collateral: Adapted the visual style for social media posts, in-store posters, and digital ads, ensuring consistent tone and brand experience across all touchpoints.


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